Tips for designing company brochures
author:admin
Release time:2019-11-28 21:39:40
A corporate brochure is a business card for a business. A successful brochure condenses the development process and development direction of the enterprise, shows the corporate culture to the public, enhances the company's products, and disseminates the corporate image. The design and production process of the corporate brochure is essentially a process of refining and displaying the corporate concept, rather than a simple superposition of the characters. An excellent brochure should give people artistic appeal, show strength, and show spirit, rather than boring words and rigid pictures. So, what are the tips for designing a good company brochure?
1. Fully demonstrate the cultural charm and strength of the enterprise. The most important function of the brochure is to promote the company, focusing on reflecting the company's brand culture and strength. Promote the corporate culture (the history and purpose of the enterprise) in a combination of pictures and texts, show the strength of the enterprise (honor, construction scale, products, cases, etc.), and depict the bright future of the enterprise (enterprise planning, etc.), so as to attract the attention of readers and improve the reader's attention to the enterprise.
2. Simple and rich pages. There are not many pages inside, and the focus is on streamlining and highlighting the main points. Too many pages can be annoying. Pay attention to the design of the pictures and explain them in concise language.
3. The corporate brochure must be carefully crafted and beautiful. The appearance of the corporate brochure should be beautiful and elegant. This will make a good first impression on the customer, which will trigger the customer's desire to keep reading.
3. The language is concise and clear. Try to keep the language as simple and understandable as possible. We can design slogans that are easy to spread for the target group.
4. Unique design style. It reflects the characteristics of the company, distinguishes it from the tradition, and leaves a deep impression on the audience.
5. Paper requirements. In addition to considering the design and content layout factors, the printing of the company's brochure design also takes into account the printing paper and printing process, which will greatly affect the taste and grade of the brochure.