At the fair, almost every exhibitor prepares brochures and other promotional materials. The information is different for each booth, so visitors will be able to use it selectively. If you want your brochure to get the most out of it, here are a few things your company should keep in mind when designing your brochure:
First of all, the brochure itself:
1. The design and printing of the brochure should be exquisite. Because exhibitors don't read every brochure carefully at the fair, they choose the brochure that will attract him to view. Therefore, the design of the brochure is very important. A brochure that is too ordinary will not attract the interest of exhibitors.
2. The content of the brochure should be concise and clear, so that visitors can easily understand the attributes and characteristics of the product. Too dense text, so that people don't know what the topic is for a long time. Brochures with beautiful pictures and text are the most concise and clear way.