A company brochure is a company's business card. Successful brochures condense the company's development history and company development direction, show the company culture, promote the company's products and disseminate the company's image to the public. The process of designing and producing corporate brochures is essentially a process of perfecting and substantively exchanging corporate ideas, rather than superimposing simple words. A great brochure should give people an artistic appeal, show power and expressive spirit, not boring words and boring pictures. So, what are the tips for designing a good corporate brochure?
1. The company's brochure must be well-made and beautiful. The appearance of the company brochure should be aesthetically pleasing. This will make a good first impression on the customer, which will trigger the customer's desire to keep reading.
2. Fully demonstrate the company's cultural charm and strength. The biggest role of a brochure is to promote the company's development and focus on the company's brand culture and strength. Using the same methods to introduce the company's culture (history, purpose, etc.), show the company's strength (honor, products, equipment, execution, etc.), and depict the company's bright future (corporate planning, etc.), attracting the reader's attention can increase the reader's attention to the company.
3. Simple and rich content page. Don't have too many inner pages, focus on conciseness and highlighting the main points. Too many pages are also annoying and usually stay on the page. Focus on the design of the picture and explain it in concise language.
4. The language is concise. Try to be as simple and clear as possible and easy to understand. You can design some easy-to-follow slogans for your target demographic.
5. Paper requirements. In addition to considering the design and content layout factors, the printing of corporate brochure design also considers the paper and printing process of the printing, which will greatly affect the taste and grade of the brochure.
6. As many pages as possible. If the company advertises on some website or in any big media, it should be written with a specific message about the company. If the customer is interested, they can go directly to your website or contact you, so that the purpose of corporate promotion is achieved.
7. Unique design style. In order to reflect the characteristics of the company, it is different from the norm and is easier to impress the reader.